This training course helps you use social media as a powerful tool for business development. You’ll learn how to define an editorial strategy, create engaging content, optimise your profiles and understand the algorithms of the main platforms (LinkedIn for B2B, Instagram and Facebook for brand awareness and local engagement). The aim is to increase your visibility, grow your community and generate concrete opportunities through a structured and professional online presence.
Training specifically for hotels
Make the most of this three-day intensive training course to structure your sales approach and attract more group bookings. You’ll learn how to implement an effective strategy to boost your sales.
The aims of the offer
Services
Training: Developing my client base (groups)
This training course provides you with a clear method for structuring and developing your group client base (seminars, package tours, associations, coach operators, private events). You will learn how to identify your priority targets, put together a tailored offering, refine your sales pitches and implement effective prospecting strategies. The aim is to position your establishment as an essential partner for organisers and to sustainably increase your occupancy rates during key periods.
SEO and advertising training
This course will help you understand and manage your online visibility. You’ll learn the fundamentals of search engine optimisation (SEO) to improve your Google rankings, structure your web pages and attract targeted local searches. At the same time, we’ll train you in online advertising (Google Ads, Meta Ads) so you can create profitable campaigns, set a sensible budget and analyse performance. The result: a well-managed, measurable and results-driven digital strategy.
Social media training (LinkedIn, Instagram, Facebook, etc.)
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How does it work?
Introductory session
An initial discussion to understand your project, your objectives and your requirements, and to work together to lay the foundations for your future website.
Design of the website layout
We create a bespoke mock-up, allowing you to visualise the design and structure before development begins.
Validation and development
Once you have approved the design, we will proceed with the development of the website, ensuring its performance, usability and search engine optimisation.